• Background

Discussing Global Festivals
With the revival of festivals and conventions post-pandemic, a new wave of hybrid and integrated events is emerging. These events are exploring innovative directions and concepts to meet the evolving expectations of consumers. This conference will feature keynote presentations and discussions centered on global festival trends, addressing the needs of a transformed world.

Challenges and Opportunities for Festival SHIWOL
As the first and largest festival of its kind in Korea, Festival SHIWOL represents an ambitious initiative. The conference will serve as a platform to gather insights from stakeholders about the festival’s long-term development strategy and its potential to position Busan as a global cultural hub.